{"id":2796,"date":"2018-02-26T16:51:52","date_gmt":"2018-02-26T16:51:52","guid":{"rendered":"https:\/\/salesianos.info\/?p=2796"},"modified":"2018-02-26T16:51:52","modified_gmt":"2018-02-26T16:51:52","slug":"la-4a-jornada-salesiana-de-comunicacion-ensena-a-contar-la-informacion","status":"publish","type":"post","link":"https:\/\/salesianos.info\/blog\/la-4a-jornada-salesiana-de-comunicacion-ensena-a-contar-la-informacion\/","title":{"rendered":"La 4\u00aa Jornada Salesiana de Comunicaci\u00f3n ense\u00f1a a contar la informaci\u00f3n"},"content":{"rendered":"<p><strong>Un encuentro para todos los agentes de comunicaci\u00f3n de las casas salesianas de Espa\u00f1a celebrado el pasado 24 de febrero en Madrid Atocha.<\/strong><\/p>\n<p>\u201cNo solo has de tener una buena historia, sino que has de saber contarla\u201d, bajo esta premisa, <strong>Fernando Cueto<\/strong>, director creativo, publicitario y bloguero desarroll\u00f3 ante 90 participantes la intervenci\u00f3n principal de la 4\u00aa Jornada Salesiana de la Comunicaci\u00f3n, en la casa inspectorial de Madrid Atocha el pasado 24 de febrero.<\/p>\n<p>Con su palabra siempre incisiva, Cueto ofreci\u00f3, con variados ejemplos, una serie de dec\u00e1logos pr\u00e1cticos para contar bien las historias que los Salesianos de Espa\u00f1a llevan a sus portales de internet nacionales o locales e invit\u00f3 a pasar del arte de contar historias (<em>storytelling<\/em>) al arte tambi\u00e9n de hacerlas (<em>storydoing<\/em>).<\/p>\n<p>En la anterior intervenci\u00f3n, <strong>Francisco Javier Valiente<\/strong>, delegado nacional de Comunicaci\u00f3n, present\u00f3 las claves fundamentales para organizar la comunicaci\u00f3n en los centros y casas salesianas y expuso la necesidad de identificar las necesidades comunicativas y elaborar un plan de comunicaci\u00f3n lo m\u00e1s eficaz posible.<\/p>\n<p>La tercera ponencia corri\u00f3 a cargo de <strong>Fernando Maci\u00e1<\/strong>, director de una importante consultora de marketing on line. Ofreci\u00f3 las claves imprescindibles para posicionar mejor en los buscadores de internet los contenidos generados en los portales, redes sociales y <em>YouTube<\/em>. La pregunta clave, para Maci\u00e1 es: \u201c\u00bfc\u00f3mo ser eficaces para que los buscadores nos encuentren mejor, para que lleguemos con m\u00e1s eficacia a nuestros usuarios y p\u00fablicos?<\/p>\n<p>Esta 4\u00aa Jornada Salesiana de la Comunicaci\u00f3n fue organizada por las delegaciones de Comunicaci\u00f3n de las inspector\u00edas salesianas Mar\u00eda Auxiliadora y Santiago el Mayor y cont\u00f3 con representantes de las casas interesados por la comunicaci\u00f3n y con sensibilidad educativa y pastoral frente al uso de la imagen audiovisual desde el punto de vista tanto t\u00e9cnico como institucional.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2796 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/salesianos.info\/20180224_154723\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_154723-e1519663682140-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_154723-e1519663682140-1-150x150.jpg 150w, https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_154723-e1519663682140-1-440x440.jpg 440w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/salesianos.info\/20180224_123221\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_123221-e1519663696217-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_123221-e1519663696217-1-150x150.jpg 150w, https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_123221-e1519663696217-1-440x440.jpg 440w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/salesianos.info\/20180224_105751\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_105751-e1519663709108-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_105751-e1519663709108-1-150x150.jpg 150w, https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/20180224_105751-e1519663709108-1-440x440.jpg 440w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/salesianos.info\/4jornadacom\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/4JornadaCom-e1519663722272-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/4JornadaCom-e1519663722272-1-150x150.jpg 150w, https:\/\/salesianos.info\/wp-content\/uploads\/2018\/02\/4JornadaCom-e1519663722272-1-440x440.jpg 440w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un encuentro para todos los agentes de comunicaci\u00f3n de las casas salesianas de Espa\u00f1a celebrado el pasado 24 de febrero en Madrid Atocha. \u201cNo solo has de tener una buena historia, sino que has de saber contarla\u201d, bajo esta premisa, Fernando Cueto, director creativo, publicitario y bloguero desarroll\u00f3 ante 90 participantes la intervenci\u00f3n principal de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[364],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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